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Privacy Policy

Last Updated: October 8, 2026

North Shore Water Pros ("Company," "we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (northshorewaterco.com), request a water report, or buy water treatment equipment from us.

North Shore Water Pros is a retailer of water treatment equipment. We do not perform plumbing or installation work. Installation is done by independent, licensed plumbing contractors who are not our employees. This policy covers the information we collect; a plumber you hire handles your information under their own practices.

Please read this Privacy Policy carefully. If you do not agree with its terms, please do not access our website or use our services.

I. Information We Collect

We may collect personal information that you voluntarily provide when requesting a free water report, buying equipment, asking us to refer a plumber, or contacting us. Depending on your interaction with us, this may include:

Personal Information Provided by You

  • Full name
  • Email address
  • Phone number
  • Delivery, service, and/or mailing address
  • Billing information and payment card details
  • Details about your home and water concerns (for example, water source, well or municipal supply, existing equipment, and symptoms of water quality issues)
  • Photos of your plumbing, the planned installation area, or existing equipment that you send us so we can recommend the right equipment
  • Any other information you choose to provide through our website, by phone, or by text

Information Automatically Collected

When you visit our website, we automatically collect certain technical information that does not directly identify you, such as your IP address, browser type and version, device characteristics, operating system, referring URLs, and data about how and when you use our website. We use this information primarily to maintain the security and functionality of our website and for internal analytics. We also collect information through cookies and similar technologies, which you can manage through your browser settings.

II. How We Use Your Information

  • To provide our services: preparing free water reports, recommending equipment, processing and delivering equipment orders, supplying replacement filters, and communicating with you about your order.
  • To refer a plumber: if you ask us to refer a plumber, connecting you with an independent, licensed plumbing contractor (see Section III).
  • To respond to your inquiries: answering questions and requests submitted through our website, by phone, or by text.
  • To process payments: completing payment for equipment you buy from us, including applicable sales tax.
  • To send you communications: water report delivery, order and delivery updates, filter replacement reminders, follow-up messages, satisfaction surveys, review requests, and, with your consent, promotional offers.
  • To improve our services: using analytics data to understand how our website is used.
  • To protect our business: enforcing our Terms of Use, complying with legal and tax obligations, and protecting our rights, privacy, safety, or property.

III. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following situations:

  • Referred plumbing contractors: if you ask us to refer a plumber, we share your name, contact details, address, and the equipment you bought with the independent plumbing contractor we refer, so they can contact you and quote the installation. The contractor is an independent business, and its use of your information is governed by its own practices.
  • Service providers and suppliers: trusted suppliers, carriers, and service providers who help us deliver equipment and run our business. They receive only the information necessary to perform their work and are required to protect it.
  • Payment processing: we share payment information with our payment processor(s) to complete transactions. We do not store your full credit or debit card details on our servers.
  • Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • Legal requirements: when required by applicable law, including sales tax reporting, governmental request, court order, or legal process.
  • Protection of rights: where necessary to investigate or prevent suspected fraud, policy violations, or threats to the safety of any person.

IV. Text Messaging (SMS)

If you provide your phone number and agree to receive text messages from North Shore Water Pros, we may send you messages about your water report, your order, delivery, filter reminders, and, if you opt in, promotional offers. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

V. Cookies and Tracking Technologies

Our website may use cookies and similar technologies. Essential cookies are required for the website to operate properly; analytics cookies help us understand how visitors use our website; marketing cookies may be used to show relevant advertisements. Most browsers accept cookies by default, and you may set your browser to remove or reject them, though some features may not work as a result.

VI. Third-Party Services

Our website may use third-party tools, such as analytics services and our contact form and chat providers, which may collect information about your use of our website. Their use of your information is governed by their own privacy policies. Our website may also link to external websites we do not operate, and we are not responsible for their privacy practices.

VII. Data Security

We use appropriate technical and organizational measures to protect your personal information. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

VIII. Data Retention

We retain your personal information only as long as necessary for the purposes in this policy or as required by law. Order and sales records, including sales tax records and warranty documentation, may be kept for longer periods as required for tax, warranty, and legal purposes. When we no longer have a legitimate business need for your information, we delete or anonymize it.

IX. Your Privacy Rights

Depending on your location, you may have the right to access, correct, or delete your personal information, and to opt out of marketing communications at any time by following the unsubscribe instructions in any marketing email, replying STOP to any text, or contacting us directly. To exercise any of these rights, contact us using the information below. We will respond within a reasonable time and in accordance with applicable law.

X. Children's Privacy

Our website and services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will remove it.

XI. Do Not Track Signals

Because there is no uniform standard for recognizing "Do Not Track" signals, we do not currently respond to them.

XII. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates are shown by a revised "Last Updated" date at the top of this page and take effect when posted.

XIII. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your privacy rights, please contact us:

North Shore Water Pros
Website: northshorewaterco.com
Email: contact@northshorewaterco.com
Phone: (872) 250-5010
Service Area: Chicago North Shore, Illinois